Archive for September, 2009

3rd World Gear

Thursday, September 24th, 2009

Setting up a house can often be laborious, if not tedious, but there are some hidden joys. Such as unpacking all the motorcycle stuff that's been stored in various locations around the U.S.A. for the last few years. While there were plenty of Christmas morning moments for me, one of my favorites was ...

The Lost Purpose

Tuesday, September 22nd, 2009

I recently read Dan Brown’s new thriller novel, The Lost Symbol. I promise not to reveal any plot twists or surprise endings. However, I will say that there was only one plot twist that I found truly surprising, and that is indicative of my feelings about the book as a whole. In ...

Propensity to Buy

Tuesday, September 8th, 2009

In marketing, the goal is to create the perception of need. In advertising, marketing's shock troops, the goal is to create the propensity to buy. I just received this advertisement from CompUSA.com via email.   Read that ad copy carefully.   Does that ad create the propensity to buy something--anything--from CompUSA.com? In marketing, perfection is the baseline. First you deliver perfection, on ...

Why Do You Hate America?

Saturday, September 5th, 2009

Our friend, Lee Wochner, recently attended a town meeting on health care. It was, by his account, less scrum, and consequently more exchange of information, than other such events held recently around the country. While there, Lee took some photos of the signs some of the attendees were displaying. When asked ...