Archive for September, 2009
Thursday, September 24th, 2009
Setting up a house can often be laborious, if not tedious, but there are some hidden joys.
Such as unpacking all the motorcycle stuff that's been stored in various locations around the U.S.A. for the last few years.
While there were plenty of Christmas morning moments for me, one of my favorites was ...
Posted in Motorcycles, Travel | No Comments »
Tuesday, September 22nd, 2009
I recently read Dan Brown’s new thriller novel, The Lost Symbol.
I promise not to reveal any plot twists or surprise endings. However, I will say that there was only one plot twist that I found truly surprising, and that is indicative of my feelings about the book as a whole.
In ...
Posted in Media, Religion | No Comments »
Tuesday, September 8th, 2009
In marketing, the goal is to create the perception of need.
In advertising, marketing's shock troops, the goal is to create the propensity to buy.
I just received this advertisement from CompUSA.com via email.
Read that ad copy carefully.
Does that ad create the propensity to buy something--anything--from CompUSA.com?
In marketing, perfection is the baseline. First you deliver perfection, on ...
Posted in Business | 1 Comment »
Saturday, September 5th, 2009
Our friend, Lee Wochner, recently attended a town meeting on health care. It was, by his account, less scrum, and consequently more exchange of information, than other such events held recently around the country.
While there, Lee took some photos of the signs some of the attendees were displaying. When asked ...
Posted in US Politics | 5 Comments »
