Dynamic Pages - Pages that are generated from a database based on values selected by a visitor. They are generated with variables, and do not exist anywhere in a static, predictable form. Forms - HTML pages which pass variables back to the server. These pages are used to gather information from visitors. Also referred to as scripts. Page - The specific dynamic page or form being analyzed. Subtotal - Sum of all data rows for each listed page. Total - Sum of the subtotal and all data that does not appear on the page. Views - Number of times the specified dynamic page or form was viewed by a visitor. Each page can be viewed more than once by the same visitor, and each view is counted. If you want to ignore repeated views by the same visitor, look in the Visits column. Visits - Number of visits that include a view of the specified dynamic page or form. Individual visitors are counted each time they come to the Web site, and are counted only once per visit no matter how many pages they look at. If a visitor is idle longer than the idle-time limit, WebTrends assumes the visit was voluntarily terminated. If the visitor continues to browse your site after they reach the idle-time limit, a new visit is counted. % - Percentage of visitors who viewed this dynamic page or form.

Pages with good content and design are more likely to attract visitors and be revisited. Less popular pages on a site can be made more appealing by improving the content or incorporating design elements similar to that on the more important pages. Always remember that people are far more interested in content than in design, and average view times can help determine which content is most important to your visitors.